Global Impact
Selected Work
A selection of strategic partnerships with global and local brands — from purpose workshops and marketing academies to market entry and repositioning programs.
We help brands bring clarity to complexity and unlock opportunities together.
Purpose, brief, cultural pulse, communication strategy, digital transformation, brand positioning, insight and Brand 101.
How purpose strategy comes to life in advertising and organizational culture.
A purpose-driven strategist and business leader who enables people and brands to reach their full potential to make a purposeful mark. After more than a decade in strategic leadership roles at Euro RSCG and JWT—where she was twice recognized among the network’s high-potential talents and earned several Effie Awards—she founded Curious in 2015, a consultancy dedicated to unlocking purpose and curiosity within organizations. Curious partners with some of Turkey’s most prominent brands on their journeys to define their purpose and transform their organizational culture. Beyond her consultancy work, Ceren teaches at İzmir University of Economics and is the instructor of Neoskola’s most-watched marketing course. She is also a keynote speaker represented by the Speaker Agency and a board member of the Advertising Foundation (Reklamcılık Vakfı). Since July 2025, she has been continuing her work between New York and Istanbul. She also serves as a Board Member and Turkey President of TUCCI. As of March 2026, she has taken on the role of Global Purpose Strategist at Mark’d Global.
Purposeful Clients
Years of Experience
A selection of strategic partnerships with global and local brands — from purpose workshops and marketing academies to market entry and repositioning programs.
A purpose-driven career spanning global agencies, entrepreneurial leadership and executive education across Istanbul and New York.
İzmir University of Economics
Present
Neoskola (Turkey’s Masterclass)
Present
Mark'd Global
Mar 2026–Present
TUCCI
Jul 2025–Present
Curious
2015–Present
Euro RSCG & JWT
10+ Years
Our client portfolio comprises a diverse array of brands, ranging from global giants and local leaders to ambitious startups and regional enterprises.
Selected videos on purpose-driven marketing, brand strategy and leadership.
Thoughts on purpose, brand strategy and organizational transformation.
Strategic workshop design and moderation across:
Training programs delivered for global and local marketing teams at brands including Ford, KoçZer, Turkcell, Flora Food Group, Aksigorta, Novartis, Unilever, Nippon Paint, B/S/H/ and Ethica Sigorta.
Curious helps brands discover their meaning and express it effectively, both internally and externally. We support purpose-led transformation for leading brands across Turkey and beyond.
Brand strategy workshop partner for CIS region and Turkey
Marketing academy consultant and trainer for global marketing teams
Activation campaigns for Finish, Mucinex, AirWick, Lysol in USA
